under+beneath
our mission
we are creating the world’s first human-centric holistic system for intimate apparel.
we are driven by the desire to transform the bra industry from relying on a take-make-waste approach—which has drastic impact on our bodies, economy, and planet—and instead create an industry framework that works in the best interest of bra-wearers, bra-makers, and our wonderful Earth.
our values
passion to protect our planet and operate in the most sustainable way possible lies at the heart of under+beneath.
we also believe that everyone who wears a bra should have access to a sustainably-made custom-fit bra, enabling them to wear a bra that makes them feel supported, comfortable, and confident.
this commitment to sustainable design, reenergising local production, and supporting bra-wearers is redolent in our mission to dismantle the current status quo and create significant sustainable change across the bra industry.
our team
under+beneath is founded by CEO Amelia Tombs and CDO Chloe Grant: a female-led fashion tech team building the next generation of bra design.
Amelia is a problem-solver, dedicated to disrupting the current status quo with a fashion tech start-up at the intersection of innovation, tech, and sustainability. she combines her prior industry managerial experience at Amazon and Unilever to lead a new era of logistical supply chains for a more sustainable bra.
Chloe is a sustainable intimate apparel designer and firm believer that we can make beautiful things without detracting from the natural beauty of our planet. she is the creator of industry newsletter Making Sustainability Sexy, and Editor-in-Chief of People Over Product magazine.