building the first human-centric holistic system for intimate apparel
revolutionising the bra industry with automated custom pattern generation, regional SME networks, and on-demand production
key points
problem
poor fit
offshored, globalised bra production
fragmented local capacity
high return rate
overwhelming textile waste
solution
our holistic system operates within a same-country loop (bra-wearer, maker, textiles) offering custom-fit to the consumer, instant pay-outs to the manufacturer, and reduced textile waste.
traction
pilot manufacture with a UK-based SME
385 users on the waitlist
partnership with local deadstock fabric supplier
ual incubator recognition
model
new approach to the bra industry structure
ESPR-aligned materials sourcing and DPPs
optional SaaS tooling for markers (file, QC, payouts)
why now?
the user problem: 80% of bra-wearers are wearing the wrong size bra. the industry problem: bra production has been largely offshored and the industry needs to respond to ESPR pressure. the environmental problem: current bra production creates copious amounts of unnecessary textile waste.
we respond to the demand for localised, data-driven textile operations and provide a framework that utilises textile waste and local expertise to create digitally-enabled custom-fit products.
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